LET YOUR CUSTOMERS DO THE BRAGGING

It's hard to "toot your own horn". Most everyone has been taught not to brag about themselves. It feels so unnatural but somehow they need to know. So, don't you do the bragging, let your customers do the bragging for you.

For example, after I finishing teaching a course, I have students fill out an evaluation on my class and I also ask them if they would also like to make a comment for any advertising purposes I may have. Many take the time and I like to include them in my brochures, flyers, website, and signage. Below are some comments I am proud to share with you.

"Paula's new book, definitely fulfills a need in the new mellennium, containing information from art fairs to the internet and is a must have for anyone wanting to get started in their professional art career."
- Melvin Rowe, Potter and Owner of Pottery Rowe Gallery, Louisville, Kentucky

"Paula Cundiff was the first Gallery Manager to accept my work and encourage me ten years ago. Since then I have won 19 art awards, exhibited in 15 one-person shows, 135 group shows in 26 states, and gallery representation in over 100 galleries. Currently, I have my own gallery in Louisville's downtown art district and I am proud to say I am well into my 80's! Paula has inspired me to go for it! I call her my 'art angel'."
- Mary Craik, Fiber Artist and Owner of the Mary Craik Gallery, Louisville, KY.

"I attended one of Paula's workshops at the Louisville Visual Art Association. She has an excellent program with 'real life' examples that are practical for any artist wanting to increase their sales."
- Frank Weisberg, Realism Painter, and former President of the Board of Louisville Visual Art Association

"Paula has a wealth of knowledge and experience when it comes to artists and selling their work. She is always eager and willing to offer her ideas to any artist. whether seasoned or just beginning. She offers very helpful, practical and creative ideas to expand your art marketing process. She is a genuine person whose gift for marketing comes from the heart."
- Kelly Riska, Fiber Artist and Yoga Instructor

"This class has changed my life. It has given me the tools I have been searching for to make my dreams come true to sell my art." -Nora Christensen, Puppet Designer

There is no way I could say these things about myself. It would not be believable. However, when others can refer you, it makes a much better impression. Most people love to be asked their opinion. The customer comments are a great way to become credible without having to brag about yourself!